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Accept Real Cookies


PIRAQUÊ
Accept Real Cookies

 

People have been accepting cookies on the internet for as long as they can remember. A very boring, tedious, and tasteless imposition that got even worse after the latest update of the LGPD (Brazilian General Data Protection Law). To launch its new chocolate cookies, Piraquê, the most original cookie brand in Brazil, did something about it: the very first “Accept Cookies” button that gives real chocolate cookies when you click on it.

Key Visuals

Influencers

Awards

CANNES LIONS

Cannes Lions | 2023 | BRONZE | Media
Cannes Lions | 2023 | BRONZE | Creative Commerce
Cannes Lions | 2023 | 2x Shortlist | Creative Commerce

ONE SHOW

One Show | 2024 | Shortlist | Direct Marketing
One Show | 2024 | Shortlist | Direct Marketing

CLIO AWARDS

Clio Awards | 2024 | Shortlist | Creative Commerce
Clio Awards | 2024 | Shortlist | Creative Commerce

EFFIE BRAZIL

Effie Brazil | 2023 | SILVER | Best Idea of Media

 

SÃO PAULO CREATIVE CLUB (CCSP)

Creative Categories

CCSP | 2023 | GOLD | Digital
CCSP | 2023 | SILVER | Promo or Direct Marketing

Technical Categories

CCSP | 2023 | SILVER | Creative Use of Media

EL OJO

El Ojo | 2023 | GOLD | Media
El Ojo | 2023 | SILVER | Creative Commerce
El Ojo | 2023 | Shortlist | Digital & Social
El Ojo | 2023 | Shortlist | Brand Experience & Activation
El Ojo | 2023 | Shortlist | Direct
El Ojo | 2023 | Shortlist | Best Local Idea

 

AGENCY:
Lew'Lara\TBWA

TEAM:
CCO: Andre Gola
Executive Creative Director: Rodrigo da Matta, Sleyman Khodor
Creative Director: Marilu Rodrigues
Art Directors: Guilherme Sakosigue, Caio Gatti, Paula Lopes, Nathalia Temer
Copywriters: Rafael Miessi, Hugo Nery, Cristina Prado, Ricardo Wouters