PIRAQUÊ
Accept Real Cookies
People have been accepting cookies on the internet for as long as they can remember. A very boring, tedious, and tasteless imposition that got even worse after the latest update of the LGPD (Brazilian General Data Protection Law). To launch its new chocolate cookies, Piraquê, the most original cookie brand in Brazil, did something about it: the very first “Accept Cookies” button that gives real chocolate cookies when you click on it.
Key Visuals
Influencers
Awards
CANNES LIONS
Cannes Lions | 2023 | BRONZE | Media
Cannes Lions | 2023 | BRONZE | Creative Commerce
Cannes Lions | 2023 | 2x Shortlist | Creative Commerce
ONE SHOW
One Show | 2024 | Shortlist | Direct Marketing
One Show | 2024 | Shortlist | Direct Marketing
CLIO AWARDS
Clio Awards | 2024 | Shortlist | Creative Commerce
Clio Awards | 2024 | Shortlist | Creative Commerce
EFFIE BRAZIL
Effie Brazil | 2023 | SILVER | Best Idea of Media
SÃO PAULO CREATIVE CLUB (CCSP)
Creative Categories
CCSP | 2023 | GOLD | Digital
CCSP | 2023 | SILVER | Promo or Direct Marketing
Technical Categories
CCSP | 2023 | SILVER | Creative Use of Media
EL OJO
El Ojo | 2023 | GOLD | Media
El Ojo | 2023 | SILVER | Creative Commerce
El Ojo | 2023 | Shortlist | Digital & Social
El Ojo | 2023 | Shortlist | Brand Experience & Activation
El Ojo | 2023 | Shortlist | Direct
El Ojo | 2023 | Shortlist | Best Local Idea
AGENCY:
Lew'Lara\TBWA
TEAM:
CCO: Andre Gola
Executive Creative Director: Rodrigo da Matta, Sleyman Khodor
Creative Director: Marilu Rodrigues
Art Directors: Guilherme Sakosigue, Caio Gatti, Paula Lopes, Nathalia Temer
Copywriters: Rafael Miessi, Hugo Nery, Cristina Prado, Ricardo Wouters