BMW MOTORRAD
Exotic Animals

The new BMW R 1200 GS motorcycles needed to be launched on the market. In order not to fall into the market standard of using technical info, we decided to show one of the benefits of venturing into remote places on a motorcycle: those who discover new species along the way can give them the most unusual names. Through the concept "You discover it, you name it", we created posters at BMW Motorrad dealerships, showing some strange species and their curious real names.

On Instagram Stories we simulated the creative process of these names and asked the public to come up with their own names.

GRUMPY

SULKY

BEAKY

SHOEBILL STORK

BMW R 1200 GS: if you discover it, you name it.

LEAF GECKO

GECKO FROM HELL

LEAF GECKO FROM HELL

SATANIC LEAF-TAILED GECKO

BMW R 1200 GS: if you discover it, you name it.

YELLOW JELLYFISH

YOLK YELLOW JELLYFISH

EGG JELLYFISH

FRIED EGG JELLYFISH

BMW R 1200 GS: if you discover it, you name it.

BIG-EYED SHRIMP

PRAYING MANTIS SHRIMP  

COLOURFUL PRAYING MANTIS SHRIMP 

CLOWN PRAYING MANTIS SHRIMP   

BMW R 1200 GS: if you discover it, you name it.

TWO-ANIMALS MOTH

SPHINX MOTH

SPHINX HAWK-MOTH

HUMMING-BIRD HAWK-MOTH

BMW R 1200 GS: if you discover it, you name it.

THORNY LIZARD

EVIL-THORNY LIZARD

EVIL-THORNY THING

THORNY DEVIL

BMW R 1200 GS: if you discover it, you name it.