ADRIA
Competitors Are Fried

Did you know that the ramen you eat is made with frying?

Adria has developed a new ramen that is made in a hot air flow with zero frying, unlike competitors, which use frying. When we found out about this we thought “the competitors are fried”. From there, we imagined the impact of this product on the market, creating the Adria campaign. We produced 7 fun, unusual stories that portray what the competition would be like when discovering Adria's latest innovation. Using humor to dramatize the despair of competitors, satirizing meetings and the corporate environment of executives.