DULUX'S INK (AKZONOBEL) Antimosquito Protection
The fear of mosquitoes and the lack of efficient solutions against them causes us a lot of things: nervous, anger, heat, frustration… To try to solve this problem, we tried everything - slippers, fan, repellent, incense. With that in mind, Coral launched its new Antimosquito Protection product, a colorless matte varnish for walls that repels Dengue, Zika and Chikungunya mosquitoes. With the concept “Don't be nervous, use Coral Antimosquito”, two films were created: SLIPPER and HASHI. Inspired by a fun and digital language with references from TikTok, we encourage consumers to change their habits, abandoning outdated methods of killing Aedes aegypti.
Letterings: Don't be nervous / Use Coral Antimosquito / Application over any dry paint / Repels the Dengue Mosquito / 24 hour protection for up to 2 years
Letterings: Don't be nervous / Use Coral Antimosquito / Application over any dry paint / Repels the Dengue Mosquito / 24 hour protection for up to 2 years
AGENCY:
VMLY&R Brasil
TEAM:
CCO: Rafael Pitanguy
Executive Creative Director: Roberto Rogoski
Creative Director: André Barreiros
Art Directors: Caio Gatti, Breno Gondim
Copywriters: Lucas Veloso, Krishna Montezuma