CENTAURO
The Uniform that Never Existed

Aída dos Santos was the only woman included in the Brazilian delegation that went to Tokyo/64 and the first woman to reach a final. She achieved fourth place in the high-jump and was the highest placed Brazilian individual athlete for more than 30 years. But she had to pay for her trip to Japan herself and competed without support, a trainer or even a uniform.

Centauro decided to give a new ending to this story and a new beginning to the stories of other women who suffer from similar problems. We invited the Designer and Fashion Activist Carol Barreto to create a uniform that tells the story of Aída dos Santos. Three pieces full of symbols of your path of overcoming and ideal for overcoming any obstacle, on the track and in life. Features range from the expansive hood designed for the afro hairstyle, to the community where she grew up, her lucky number and many other symbols of her struggle.

Title: She was born to jump and never fell.
QR Code: Discover the Aida dos Santos's story. And help share her example of overcoming.

Title: The no was already hers.
QR Code: Discover the Aida dos Santos's story. And help share her example of overcoming.

Title: Your bar has always been higher.
QR Code: Discover the Aida dos Santos's story. And help share her example of overcoming.

Title: She wrote her name in the story, not on the back.
QR Code: Discover the Aida dos Santos's story. And help share her example of overcoming.

Title: In the soul it hurt more.
QR Code: Discover the Aida dos Santos's story. And help share her example of overcoming.

Title: She did everything for Brazil. She just couldn't wear the uniform.
QR Code: Discover the Aida dos Santos's story. And help share her example of overcoming.

This is how Aída dos Santos felt in Japan in '64. But, unlike her, you received a uniform. Make good use of it and help change this story.

CANNES LIONS

Cannes Lions | 2022 | BRONZE | Glass
Cannes Lions | 2022 | BRONZE | Entertainment Lions For Sport
Cannes Lions | 2022 | 2x Shortlist | Entertainment Lions For Sport
Cannes Lions | 2022 | 2x Shortlist | Design
Cannes Lions | 2022 | Shortlist | Direct
Cannes Lions | 2022 | Shortlist | PR

D&AD

D&AD Awards | 2022 | Shortlist | Product Design | Promotional

ONE SHOW

One Show | 2022 | MERIT | Design
One Show | 2022 | MERIT | PR
One Show | 2022 | MERIT | Direct Marketing

CLIO SPORTS

Clio Sports Awards | 2021 | GOLD | Design
Clio Sports Awards | 2021 | BRONZE | PR

SÃO PAULO CREATIVE CLUB (CCSP)

Creative Categories

CCSP | 2022 | GOLD | Integrated
CCSP | 2022 | SILVER | Design
CCSP | 2022 | BRONZE | Branded Content
CCSP | 2022 | BRONZE | PR
CCSP | 2022 | BRONZE | Promo or Direct Marketing

Technical Categories

CCSP | 2022 | Shortlist | Film/Director | Female Directors

LONDON INTERNATIONAL AWARDS (LIA)

LIA | 2022 | BRONZE | Non-Traditional | Sports

EL OJO

El Ojo | 2021 | BRONZE | Sports
El Ojo | 2021 | BRONZE | PR
El Ojo | 2021 | 2x Shortlist | Sports
El Ojo | 2021 | Shortlist | Film | Contents up to 5 minutes long
El Ojo | 2021 | Shortlist | Digital & Social
El Ojo | 2021 | Shortlist | + Mujeres Realizadoras

EFFIE LATAM

Effie LATAM | 2021 | GOLD | Retail
Effie LATAM | 2021 | Shortlist | Seasonal Marketing

EFFIE BRAZIL

Effie Brazil | 2021 | Shortlist | Seasonal Marketing

THE IMMORTAL AWARDS

The Immortal Awards 2021 LATAM | Shortlist

AMPRO GLOBES AWARDS

Ampro Globes Awards | 2021 | GRAND PRIX
Ampro Globes Awards | 2021 | GOLD | Best Integrated Communication Campaign
Ampro Globes Awards | 2021 | GOLD | Best Branded Content Action
Ampro Globes Awards | 2021 | GOLD | Best Idea or Concept
Ampro Globes Awards | 2021 | GOLD | Best Brand Building
Ampro Globes Awards | 2021 | GOLD | Best Product Launching
Ampro Globes Awards | 2021 | GOLD | Best Use of PR
Ampro Globes Awards | 2021 | GOLD | Best Social Inclusion/Social Action Campaign
Ampro Globes Awards | 2021 | GOLD | Best Use of Media