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A campaign was developed that talked to the public in a fun way, playing with the concept “Certainty, certainty, only Coral”. In this way, with a catchphrase close to everyday life, the campaign was inspired by reality shows and streaming trends. The campaign film entertains with situations in which the result cannot always be as guaranteed as it is shown that it is often common to have doubts, but that when it comes to painting the house “Certainty, certainty, only with Coral Paints” . In addition to Brazil, the film was broadcast in other countries such as Argentina, Bolivia and Uruguay.