BILLBOARD BRAZIL
Over 30

Every year, Forbes magazine's “Under 30” list is published to celebrate the success of young people under 30. However, there is a statistic that says Brazil is, for the 14th consecutive year, the country with the highest rate of transgender and travesti killings in the world, according to the report released in January 2023 by Antra Brazil. And these victims are young people aged 18 to 29. Thus, establishing a limit for these individuals to live.

Based on this, we launched a new list, the OVER 30. A list published by “Billboard Brazil” that celebrates life, resistance, activism, and excellence of 30 transgender, travestis, and non-binary individuals who have reached and surpassed 30 years old. These are 30 individuals who share how they survived transphobia and became a reference in their field of work, as well as an inspiration to many others.

The OVER 30 project became an annual platform for Billboard Over 30. Your second edition was published in 2025, showing the brand's continued commitment to a more diverse and fair music industry.

To read the full articles, just visit:
https://billboard.com.br/capa-janeiro-lista-over30-billboard/ - First Edition 1 - 2024
https://billboard.com.br/billboard-over-30-veja-a-lista-completa/ - Second Edition - 2025

CNN Report - Over 30

Magazine Cover

Magazine Photos

The List

The Second Edition - 2025

Awards

AGENCY:
Lew'Lara \TBWA

TEAM:
ECD: Rodrigo da Matta e Rodrigo Tortima
Creative Director: Thiago Lacorte
Art Directors: Thiago Lacorte, Caio Gatti e Paula Lopes
Copywriters: Hugo Nery e Cristina Prado
Production: Santeria

Billboard Over 30

BILLBOARD BRAZILOver 30