CENTAURO
Live 01x01

(Centauro is one of the biggest sports retailers in Brazil)

Fans usually gather on Paulista Avenue to celebrate championships. Celebrations are always connected with victories. But Centauro is not only about competition, and work to change people's lives through sport. That's why we created an event where everyone wins. On Live 01x01, for every product sold, Centauro donates to a sports charity.

Paulista is a place for entertainment and sports on Sundays, and Shop Streaming is one of the sales channels that generates the most engagement from shoppers, we brought together members from all levels of sport to create a true TV program in the format of a live broadcast. During the live, it was possible to buy products at a discount and win autographed items at an auction.

In an intense production effort, we made 63 videos that were broadcasted during the 2-hour live presented by Glenda Kozlowski, one of the most famous sports journalists in Brazil. Our live featured special guests giving tips about sports and content created by experts from sports, from the Internet and even from Centauro.